Have you typed in your brand/band name in Google?! Was it in the Top 10 results? If you have answered no to either of these questions, you have failed your brand. The representation of your brand/band creates a connection between the consumer and the buyer. The consistency and credibility your product/service offers put the icing on the cake.
The Webster Dictionary states, consistency is the firmness of constitution or character: persistency. How many times have you changed your brand/band name? Do you have various url links (Facebook, Twitter, email, etc.) with different url usernames? Make sure your emails, social networks and brand/band name coincide with each other; it makes searching for you easy. Also, be careful about changing your product/ service constantly, people observe those that have inconsistent ‘hustles’.
Every brand/band is the #1, hottest, best and/or most professional. Who’s giving out this credibility?! Speaking of, what exactly is credibility? Credibility via Wikipedia.com refers to the objective and subjective components of the believability of a source or message. With that being said, are you living up to the brand you portray and/or separating yourself from the rest? Take T.I. for instances, he consistently acknowledged himself as the ‘King of the South’, became the ‘King of the South’ and is credited as the ‘King of the South’.
Be consistent and the credibility will follow!
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