Creating a Campaign

Creating a Campaign

Upcoming artists always want record spins either in the club or on the radio. What would be the sole purpose of doing so, if they have nothing to follow?! Think about it, anybody can write lyrics on a piece of paper, record and promote a single. What makes you different from the anybodies?! Creating a Campaign!!!

According to Webster.com, a campaign is a connected series of operations designed to bring about a particular result. Use an election campaign as an example; they have supporters, flyers, websites, commercials (TV & radio), press release, community activities, special appearances, etc. Imagine having the same effort towards your music career, we all know that the entertainment industry is by far the most competitive.

Get a review from some of the local DJs, radio jocks and/or club promoters, to see what should be your leading single. Make sure that the single is registered and copyrighted before releasing to the public. There are millions of free avenues on the World Wide Web these days, making your grind just that much more cost effective. Then create a campaign execution roadmap. Below is a list of things that should be included in your execution roadmap.

- Put together a Street Team
- Flood Streets/ Internet with Various Single
- Push a Main Single agreed between Artist and Label
- Create various community events
- Radio Interviews/ Shows
- Mixtape Release Party/ Release Mixtape
- Meet & Greets (Closing out Campaign)

Showing this effort, will have Radio Stations, DJays and Club Promoters; asking the upcoming artist for copies of the single, performances, etc. Proving yourself different is the key!!!